6 Key SEO Trends Every Marketer Should know Post COVID 19

Things are gradually coming back to normal. For digital marketers, there is a bright future and attention shift for digital marketers to remain relevant on the web. You should get SEO services Brantford today.

Whether you are an SEO expert, B2B, or B2C marketer, web users click on organic links more than any other links. A survey said, only 64 percent of digital marketers invest in SEO and maintain relevance on the web.

To remain visible and maintain your search engine optimization, employ SEO services Brantford You will have a good ranking, especially with Seo's efforts and given the changes that the pandemic delivered at our doorsteps.

1.   Google has always Ruled the Web and  it still does 

   

Content is king

Google continues to be a dominant force for online traffic. Use Content marketing to connect with your customers and market your brand without breaking the bank. By publishing blog posts, e-newsletters, podcasts, e-books, and webinars, you educate your target audience and provide them with value on your platform

Thus, content marketing can serve your brand if you create high-quality, engaging, conversational, valuable, informative, and educative content. When content meets these given requirements,it ranks higher on Google SEO and reaches more people. Google owns the global search markets hence the leader by a good margin.

2.   Mobile SEO is more relevant now

Since the pandemic, mobile phones and its usage have increased more than ever, but so has the number of online services. For digital marketers, having a mobile-optimized website increases your visibility and relevance on the web.

In fact, according to Google, people recommend a brand to other people only if they have a positive experience with it on their mobile devices. It’s advised that digital marketers should build mobile-optimized sites then make them compatible for desktop.

This serves two purposes; people get to know your brand and service better

. Secondly, it is easier to optimize a website for desktop than it is for mobile use. Mobile traffic has gone up over 200 percent in the last seven years and drives over 50 percent of all web traffic.

3.   Keyword Search is a more important part of SEO services Brantford

Google evolves every day, aside from being a search engine; it is also an answer engine. 71 percent of searches involve just one word. Although the use of keywords has evolved, they are now more relevant in web pages and improve relevance to the foundation of SEO.

High-quality and engaging content will always be king. However, people do not go online to search for articles anymore. They use keywords to target relevant articles and pages. Hence the more you use them, the better, and the higher your ranking.

Keyword usage is the most exciting latest marketing trend.  It is a way to smartly interact and converse with searchers thus easing the inquiry process and bringing more visitors to your site.

Keywords range from a single word, multiple words, phrases, and associated words to enable smart searches and less time wastage.

4.   Content Length

How long should your content be for it to pass Google’s algorithm? The average word length is placed at 2,416 words.

This allows you to sell your content, answer their questions, and provide adequate and practical solutions to them. So, if you are looking to rank high, your content must pass the 2000 words mark or be of high-quality.

On the other hand, the average word count for voice search is also within the same range. Most people, 96 percent to be exact, prefer video because it is more engaging and informative than reading through a bunch of words.

It must be over 2,000 words if you want Google to value and rank it higher. This is not about writing more, it is providing better and valuable information for the readers.

It is honesty, transparency, and links to reputable sites. So, besides content length, backlinks are essential SEO tools for every marketer.

5.   SEO & UX

It is okay to stuff your page with high-quality content, keywords, and have it be mobile optimization, but the trends are changing.If your site lacks user experience, you actually lack a significant aspect of SEO.

Good User experience makes it easy to navigate your sites and increases content engagement. User experience also dictates the security, fastness, and mobile-friendly nature of the site.

UX and SEO work together, and for marketers, it is a match made in heaven. SEO targets search engines, and UX targets visitors. They give visitors the best experience on your website. This is the top trend that smart SEO services Brantford follows.

6.   Understanding BERT

BERT is Google’s new algorithm that aims to understand the natural language of search patterns of site visitors. This narrows down results to exactly what you want by taking up the keywords..Thus,  BERT optimization makes content visible and significant. 

Overall, BERT will access the user’s needs in a search and align the content that matches their requirement instead of throwing it all out. By understanding the language, Google simply can link searches with accurate answers hence ranks a website higher that provides the results.

Some factors that optimize BERT on your website are keyword usage, use of stop words, content quality, and long-tail keywords.

Conclusion

The year 2020 is everything plus the kitchen skin for digital marketers. The competition is tight as more content is fighting to gain traffic and relevance on Google SEO.

However, you can get ahead of the competition by staying up to date with the latest trends and statistics on SEO or employing the services of an SEO expert.

If your website is suffering or lacking in any area, the following should give you a better insight on how to do what needs to be done to remain relevant but also visible